SEO SEM Specialist

Job Description:

Assist in the development of the Internet Properties Search Engine Marketing strategy with a keen focus on
(a) SEO keyword definition and monitoring processes
(b) SEA pay per click portfolio management
(c) elements of social media and user generated content
- Assist in the development of Web content editorial guidelines so that appropriate best practices are utilized ultimately driving engaging user experiences and increases in organic site traffic
- Write, edit and approve Web content of all content types including landing pages, articles, whitepapers, case studies, directory listing, rich media overviews & the like
- Conduct weekly progress status /workflow review calls
Serve as the? on demand? best practices resource providing consultative assistance and oversight to the distributed content community? Excellent communication skills and ability to counsel stakeholders at varying levels in order to learn the business requirements & steer the clients to Web content to meet the desired goals, Serve as a super user /partial site administrator of a hosted Web content management systems? Presenting key performance indicators reports to top management including KPI relevant to understanding how effective content is or is not in achieving business goals? Working with external vendors that provide content either as feeds, off shore (India-based) writers or external SEM/SEO agencies
Skills: 5-7 years experience working with content management system in complex corporate settings. Proven Web editorial skills are a must. Excellent writing for the Web skills, Experience managing SEO vendors and programs. Experience analyzing SEO and Web Analytics reports & acting on data, Professional services industry experience is preferred? Ability to handle short deadlines, fast turnaround times and interact with personnel at all levels. Client service attitude required? Some travels require Education? BA/BS in journalism, communication, technical writing is desired

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